ATK
Surat (Gujarat) [India], April 2: STROLLAY®, the ethnic women’s clothing brand, proudly announces the launch of its latest collection, poised to enrapture fashion enthusiasts worldwide. Rooted in a legacy of textile entrepreneurship and a commitment to delivering unparalleled customer experiences, STROLLAY® continues to set new standards of excellence with this exhilarating release.
“Our latest collection represents a harmonious blend of tradition and innovation, catering to the modern woman’s desire for elegance and style.”, says Rahul Chhajer, Founder of STROLLAY®. He added, “With over 9000 designs to choose from across all categories, our collection caters to the discerning tastes of fashion enthusiasts, ensuring there’s something for everyone.” He expressed, “With our roots deeply embedded in India’s textile heritage, we are honored to share our passion for craftsmanship and design with customers worldwide.”
“At STROLLAY®, our passion for excellence drives us to continuously exceed customer expectations,” says Rahul Chhajer, Founder of STROLLAY®. “Our latest collection is the result of months of meticulous craftsmanship and design innovation. We are thrilled to unveil these new offerings and to continue our mission of bringing the finest in ethnic wear to customers around the world.”
Headquartered in Surat, India’s esteemed textile hub, STROLLAY® benefits from its strategic location, facilitating swift access to new designs. With a network of over 300 Banarasi artisans, homegrown designers, handloom weavers, and bespoke tailoring units, STROLLAY® boasts an extensive selection of over 21,000 designs, ensuring a myriad of options for every occasion.
In a coordinated manner, it’s two or more for delight. A co-ord set, which is a shortened version of coordinate, is created in matching colors or styles. For a laid-back weekend excursion, choose loose-fitting pants and a form-fitting T-shirt or a casual button-down shirt. Alternatively, employ strange themes, absurd jokes, and macabre imagery to exaggerate and exhibit your rebellious demeanor. You can pair your upperwear with lowers that splash similar colors, or you can create a bold statement with intriguing scribbles and doodles throughout your ensemble.
These are Style-on-the-Go, says Rahul Chhajer, the founder of STROLLAY®. We believe that although while co-ord ensembles comprise two or more articles of clothing, they are nevertheless easy to carry and convenient to travel in. Co-ordinated apparel is designed with both fashion and functionality in mind. Co-ords are easily adapted and slip-on, organizing one’s wardrobe by getting rid of extraneous items. They maximize wardrobe options while taking up minimal space in luggage, making them perfect for travel. Not only do coordinated sets look fantastic on the wearer, but they also make it easier to relax and lounge around. According to Rahul Chhajer, co-ords elevate practicality for the out-and-about modern woman and offer a hassle-free way to flaunt fashion with style every day.
Since its inception in 2012 under the leadership of entrepreneur Rahul Chhajer, STROLLAY® has been dedicated to serving the global Indian diaspora, offering access to the latest trends and designs in ethnic wear. From exquisite Designer Sarees and Party Wear Salwar Kameez to Wedding Special Lehenga Cholis and now, the newest additions of Party Wear Co-ord Sets, elegant Gowns, and chic Indo-Western ensembles, STROLLAY® has remained synonymous with quality, elegance, and innovation.
For more information about STROLLAY® and to explore the latest collection, visit https://www.strollay.com/new-arrivals
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